Christina Abbott is the founder of Strutt Central Model & Talent Agency and of WORE - AKA WAR: an innovative e-commerce shopping platform for eco and social warriors, changing the world through fashion, embracing and waging a new style of WOREFAIR.
Christina started her career in fashion as a model 15 years ago and has been involved in the fashion industry ever since. She’s had the privilege of launching the careers of a number of talented Canadian actors and models and had the opportunity to work with numerous acclaimed companies, clients, and fashion icons around the world.
Christina is passionate about helping people to develop their true potential while becoming more socially conscious and aware. She is actively building an legion of designers who are each leading their own social and environmental missions. She believes that fashion is one of the most powerful industries in the world and that it can change the world for the better. Fashion has the ability to connect people and offer an accessible, powerful form of protest and gives a voice to those who would not be heard. Her aim is to facilitate new environmentally sound strategies to create and consume fashion and to minimize harmful environmental impact.
Her journey towards fighting for a sustainable fashion future began when she went on a fashion expedition with a close friend Carley Stenson who formerly owned “Anywhere But Here Designs”; a socially aware company that bridged the gap between global artisans and customers. The pair travelled to Thailand and Cambodia to document the amazing work of the artisans Carlys’ company was purchasing products from. While on this journey Christina came face to face with the pollution, poverty and the harsh realities of the fashion industry. The experience also introduced her to the world of artisan enterprise, a sector that can be a source of empowerment, especially for women, and economic growth in developing countries around the world. That experience triggered an awakening that helped shape her mission to bring forth a new era of fashion designer and accelerate the positive fashion movement.
Christinas’ work is continually evolving and seeking to provoke a higher consciousness with the individuals she works with, aspiring together toward a greater good. She collaborates with each designer endeavouring to make a positive social and environmental progress. Together Christina and her industry partners are manufacturing a movement, redefining a new species of designer and a new class of customer in the kingdom of fashion: WORE For Change!
Highlights of her accomplishments are as follows:
Co-produced two large eco fashion design challenges and fashion shows in partnership with AVEDA Canada: a global leader in sustainable beauty products and practices and a global charity: WaterAid whose mission is to provide clean safe water around the world. The shows: “Catwalk For Water” and “Rise For Water” raised over $60,000 for WaterAid. At “Catwalk For Water” 25 designers were challenged to create a couture look from over 1000 pounds of recycled jeans and at “Rise For Water” the challenge material was “Thread” a 100% recycled fabric made from plastic bottles sourced in Haiti. Challenge Hashtags: #MPGENE & #THREADXTHREAD
Created the Strutt Program a multi-media fashion arts program, to promote the empowering aspects of the fashion and acting industries, opposing the exclusionary characteristics that the industry is often associated with. Through the program she produced and directed “The Cyber Bullying Virus” a highly successful awareness viral video with over 3 Million views, which has been used in schools across the globe as an educational tool to prevent bullying.
Produced “Strutt 4 Kids” and co-produced “Peterborough Fashion Week” which was a high profile, charity fashion event benefiting the Five Counties Children’s Centre. These events have raised over $100,00 for Five Counties.
Produced international fashion-art awareness shows with renowned stylist Peter Gray, these shows tackled bold fashion central issues including:
Ageism/London,UK - starring the oldest fashion model in the world “Daphne Selfe”
Human Trafficking - in collaboration with “Stop The Traffik Australia”
Plastic Pollution /Taiwan -in association with “Parley For The Oceans”